We’re a strategic brand consultancy that creates real results. We marry insight and imaginative thinking with commercial understanding.
Netflix
We showed how focusing on delivering joy, rather than efficiency, could transform the Netflix viewing experience.
Olipop
We helped a sparkling health tonic become ‘A New Kind of Soda’ and one of the fastest growing health brands in America.
Nom Nom
We helped the pioneering fresh pet food brand find its unique happy place in a crowded market.
Nike Kids
We helped Nike connect with a new generation of Teen Girls battling the anxiety crisis.
DailyPay
We uncovered how a financial technology service could be a powerful and positive motivating force in people’s lives.
Nike Women's Football
We mapped the commercial and emotional landscape of Women’s Football. Helping plot an ambitious new innovation strategy.
Our process is based on understanding the drivers of happiness in a category and how they shape commercial growth.
Sales Growth
Pricing
Employee Turnover
“Working with the Squint was an enlightening and rewarding experience. They look at problems from every angle and their meticulous attention to detail provided us with invaluable insight.”
Candice Chen
Strategy Manager, Netflix
“Squint helped us build a future facing strategy with innovative plans we are still bringing to life today.”
Yasmina Amarchouh
Brand Defining & Purpose Director, Nike
“Squint has been an invaluable strategic partner. Their deep well of knowledge has been instrumental in guiding us through a transformative journey.”
Chad Wilson
Head of Marketing, Olipop
We’re a community of talented strategists, researchers, designers and creatives, committed to delivering big, insightful and impactful work.
We help brands get a fresh perspective of the market they operate in and how to generate real growth.
UNCOVERING NEW SPACES
Uncovering the hidden emotional and commercial landscape of the category and how to innovate for it.
DEFINING BREAKTHROUGH BRANDS
Defining breakthrough positionings and identities to capture a happy space and grow successfully.
CREATING EMOTIONAL CONNECTIONS
Developing big ideas and go-to-market plans inspired by the emotional space. Delivering real connection and momentum.
For all new business enquiries please contact
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