We're the happy
brand consultancy.

Today's fastest growing brands are those that deliver happiness, health and wellbeing. We're experts in building modern happiness brands designed for today's consumer.

Netflix

We showed how focusing on delivering joy, rather than efficiency, could transform the Netflix viewing experience.

Olipop

We helped a sparkling health tonic become ‘A New Kind of Soda’ and one of the fastest growing health brands in America.

Nom Nom

We helped the pioneering fresh pet food brand find its unique happy place in a crowded market.

Nike

We worked with the world’s greatest athletic brand on how to revive sport with a new generation focused on wellbeing.

DailyPay

We uncovered how a financial technology service could be a powerful and positive motivating force in people’s lives.

Shopify

We repositioned an e-commerce giant, connecting it to people’s hopes and dreams for a more independent life.

dailypaydiageonetflixnikeolipopsamsungshopify
dailypaydiageonetflixnikeolipopsamsungshopify
dailypaydiageonetflixnikeolipopsamsungshopify

Happiness is the best

business strategy.

Happiness has been proven to have a powerful impact on the most important business and enterprise metrics.

+37%

Sales Growth

2x

Pricing

-69%

Employee Turnover

“Working with the Squint was an enlightening and rewarding experience. They look at problems from every angle and their meticulous attention to detail provided us with invaluable insight.”

Candice Chen

Candice Chen

Strategy Manager, Netflix

“Squint helped us build a future facing strategy with innovative plans we are still bringing to life today.”

Yasmina Amarchouh

Yasmina Amarchouh

Brand Defining & Purpose Director, Nike

“Squint has been an invaluable strategic partner. Their deep well of knowledge has been instrumental in guiding us through a transformative journey.”

Chad Wilson

Chad Wilson

Head of Marketing, Olipop

Mark and Kimberly

Who we are

Our two founders have helped some of the world's biggest, and fastest growing, brands uncover how to create joy in their products and organizations.

What we do

We're a strategic partner to brands guiding them on how to tap into today's biggest growth drivers: happiness, health and wellbeing. Our offering is structured around three core services.

Growth & Measurement Strategy

We offer unique insight into how to make today’s consumer happy, and how to effectively measure healthy growth.

Brand Transformation

We create positionings, platforms and identities grounded in the principles of modern happiness branding.

Product & Service Innovation

We help identify breakthrough new services and products that can light up consumers and unlock new opportunities.

For all new business enquiries please contact

[email protected]